JVWR Newsletter

JVWR updates and newsletter.

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JVWR Previous Issues

Vol. 1, Issue 1 - Virtual Worlds Research: Past, Present & Future

   Editor:

  • Jeremiah Spence, University of Texas at Austin, USA

 

Vol. 1, Issue 2 - Consumer Behavior in Virtual Worlds

   Guest Editors:

  • Natalie Wood, Saint Joseph′s University, USA
  • Caja Thimm, University of Bonn, Germany

 

Vol. 1, Issue 3 - Cultures of Virtual Worlds

   Guest Editors:

  • Mia Consalvo, Ohio University, USA
  • Mark Bell, Indiana University, USA

 

Vol. 2, Issue 1 - Pedagogy, Education and Innovation in Virtual Worlds

   Guest Editors:

  • Leslie Jarmon, University of Texas at Austin, USA
  • Kenneth Y.T. Lim, Nanyang Technology University, Singapore
  • B. Stephen Carpenter, II, Texas A&M University, USA

 

Vol. 2, Issue 2 - 3D Virtual Worlds for Health and Healthcare

   Guest Editors:

  • Maged M. Kamel Boulos, University of Plymoth, UK
  • Susan Toth-Cohen, Thomas Jefferson University, USA
  • Simon Bignell, University of Derby, UK

 

Vol. 2, Issue 3 - Technology, Economy and Standards in Virtual Worlds

  Guest Editors:

  • Yesha Y. Sivan, Shenkar College & Metaverse Labs, Israel
  • Jean H.A. Gellissen, Philips Research, Netherlands
  • Robert Bloomfield, Cornell University, USA

 

Vol. 2, Issue 4 - Virtual Economies, Virtual Goods and Service Delivery in Virtual Worlds

  Guest Editors:

  • Mandy Salomon, Smart Services CRC, Australia
  • Serge Soudoplatoff, ESCP-EAP / Hetic, France

 

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CrossRef Member

Ugly Duckling by Day, Super Model by Night: The Influence of Body Image on the Use of Virtual Worlds

Enrique Becerra, Mary Ann Stutts

 

Abstract

The use and importance of virtual worlds is growing worldwide but little is known about what influences participants to use them. The current study extends the Theory of Planned Behavior (TPB), using sociometer theory, to explore influences on the use of virtual worlds. It is hypothesized that perceptions of body image are negatively related to the desire to become someone else, and that this and attitudes towards telepresence (i.e., sense of being there), social norms, and perceived behavioral control are positively related to the use of virtual worlds. Findings suggest that perceptions of body image through the desire to become someone else, attitudes toward telepresence, and subjective norms significantly affect the use of virtual worlds. Perceived behavioral control was found to have no significant impact on the use of virtual worlds. Implications and directions for future research are discussed.

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